in collaboration with Robert Yozov
"The Good Witch" is a concept mobile app designed to make traditional home remedies accessible through a calm, intuitive digital experience. Inspired by generational knowledge and natural self-care practices, the app combines structured remedy exploration with emotional wellbeing features such as a mood diary and a guided AI assistant. Through user research and interviews, the design focuses on trust, clarity, and emotional comfort, translating folk wisdom into a modern interface using organic visuals, natural colors, and soft interaction patterns. The result is a warm, supportive space that helps users discover remedies, reflect on their wellbeing, and reconnect with everyday self-care rituals.
